Type | Subsidiary of Quiksilver |
---|---|
Founded | 1993 |
Headquarters | Huntington Beach, California, United States |
Key people | Ken Block, Damon Way |
Products | Footwear, apparel, snowboards |
Parent | Quiksilver |
Website | www.dcshoes.com |
DC Shoes is an American company that specializes in footwear for extreme sports, skateboarding, snowboarding as well as snowboards, shirts, jeans, hats, and jackets. The company was founded in 1993 by Ken Block and Damon Way, and is based in Vista, California.[1] DC originally stood for "Droors Clothing", but since the sale of Droors Clothing (which is now defunct), DC no longer has ties to Droors and is simply DC Shoes.
On March 8, 2004, DC Shoes was acquired by Quiksilver in a $87 Million USD transaction.[2] DC Shoes moved from Vista, California to Quiksilver's headquarters in Huntington Beach in 2010.[3]
DC sponsors snowboarders, BMX riders, skateboarders, and more. The current skate team[4] includes professionals Steve Berra, Chris Cole, Rob Dyrdek, Colin McKay, Josh Kalis, Nyjah Huston, Mikey Taylor, Mike Mo, Matt Miller, Wes Kremer, and Danny Way, and amateurs Evan Smith, Davis Torgerson, Marquise Henry and Felipe Gustavo.
In fall 2010, DC Shoes launched their DC LIFE collection, a collection of fashion, music and art-inspired footwear. They held a launch party for the DC LIFE collection at the REVOLVE Clothing boutique in West Hollywood, California.